E-commerce will struggle to take off in Africa without better connectivity and significant improvements to infrastructure, particularly on last-mile segments.
McKinsey Global Institute projects that e-commerce will be worth $75bn in Africa’s leading economies by 2025. But lack of internet and credit card penetration in some regions, as well as a lack of addresses, could make growth challenging.
“China has much stronger e-commerce potential and is growing much faster than the EU and …
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Source: The Loadstar