UPS said it expects to transport more than 8 million pounds of flowers – and a total of 88 million blossoms – to destinations in the United States, which the integrator said was equivalent to 64 filled 767 aircraft.
Frank Diaz, the global marketing manager for the UPS Americas region, said the carrier has expanded its temperature-controlled floral operations in recent days “to move more than 514,000 boxes of flowers. We take helping love bloom seriously.”
The latest figures from the National Retail Federation estimated that American consumers will spend an estimated US$19.6 billion on Valentine’s Day gifts, which is an increase from $18.2 billion in 2017, on gifts for Valentine’s Day. More than 10 percent for the total, or $2 billion, will be in the form of flowers.