Omnichannel is a word more often associated with high street retailing than air cargo, but it’s becoming a reality for airlines as options for distribution take off.
Booking platforms, carrier websites and, of course, the traditional phone call all feature in the buying, selling and distribution of capacity – but the lines are blurring.
ECS Group, a large GSSA, is launching a booking platform for its Total Cargo Management customers – airlines …
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Source: The Loadstar
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