Maersk Line has expanded its online booking platform following a pilot period, in what some have suggested poses a greater threat to traditional freight forwarders than the digital disruptors.
Ship.maerskline.com has been rolled out to China-based customers in Ningbo, Qingdao and Shanghai exporting to Mediterranean ports.
Head of trade management Silvia Ding said the service was “different” to offline services, as it ensured “mutual commitment” by securing both a container and space.
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Source: The Loadstar