Nowadays some jokingly refer to Ceva Logistics as “Panalceva” because of a string of powerful hires from Panalpina in the wake of the DSV takeover – but, provocatively, it could well be time for a further enhancement from Marseilles, where its parent CMA CGM is headquartered.
Spare a thought for a casual marketing stunt or just a straight revamp. Then what about “Ceva Logistics Worldwide” or even “Ceva Worldwide Logistics” instead …
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Source: The Loadstar