Service quality not technology will determine which carrier wins the business

Despite being a founding member of a group of leading shipping lines that have formed an association to develop digital standards for the industry, the chief information officer of MSC has claimed that technology will not become a differentiator between lines.
Speaking at the JOC’s annual Transpacific Maritime (TPM) event in Long Beach yesterday, Andre Simha (pictured left) told delegates he believed service levels would ultimately dictate competitive advantage.
“There are so …

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Source: The Loadstar

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