Flexport: the name alone invokes a multitude of commentary in articles, at conferences and on social media – good, and not so good.
The company started in 2013 when founder Ryan Peterson, entrepreneur and co-founder of Import Genius, decided to tackle the ‘antiquated’ and ‘unsexy’ freight forwarding market. As noted in a Forbes article from 2016, Mr Peterson said: “It’s really all about coordinating complexity. In the freight world, the user experience is just broken.
“No company has enough assets …
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Source: The Loadstar
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