PayPal acquisition of Happy Returns signals new ecommerce strategy

PayPal is extending its reach in e-commerce beyond the payment mechanism – and into the logistics arena. It has taken over Happy Returns, a California-based firm that manages returns for online merchants.
Happy Returns operates a network of some 2,600 locations in more than 1,200 metropolitan areas across the US where consumers can return online purchases. In addition it offers a pick-up service.
Cathy Morrow-Roberson, founder and head analyst of Logistics Trends …

The post PayPal acquisition of Happy Returns signals new ecommerce strategy appeared first on The Loadstar.

Source: The Loadstar

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