“Don’t know what they’re doing, but they laugh a lot, behind the green door.” – Shakin’ Stevens. 
So called green marketing and portraying an environmentally friendly image appears to be so trendy, it’s almost mainstream.
Why?
Because, some argue, there is a correlation between green marketing and an increase in revenue.
Although I would like to think that logistics firms are more altruistic than their interim results indicate so far, the cynic in me is more inclined …

The post Against the odds: The green door – don’t get mad, get even appeared first on The Loadstar.

Source: The Loadstar