Amazon has rolled out its anti-counterfeiting system, Transparency, across several European countries, as well as Canada and India.
The system provides product serialisation that applies unique codes to products allowing supply chain partners to authenticate them to insure legitimacy.
Vice president of Amazon Customer Trust and Partner Support Dharmesh Mehta said: “Counterfeiting is an industry-wide concern – both online and offline.
“We find the most effective solutions are based on partnerships that combine …

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Source: The Loadstar