Rome, 18 May 2016 – Alitalia has delivered strong progress in the 18 months since the launch of a major industrial plan to re-engineer the airline to compete effectively on the global aviation stage. The new Alitalia began operations on January 1, 2015 following a €1.76 billion recapitalisation that saw historic debt wiped out and a €560 million investment by Etihad Airways for a 49 per cent equity stake. The majority 51 per cent stake is held by Italian CAI.
A comprehensive three-year programme to rebuild the business and revitalise products and services in order to return it to profitability has seen, so far, the launch of new intercontinental, international and domestic routes; the introduction of new aircraft with new interiors; new airline partnerships and improved flight connections at Rome’s Fiumicino airport, plus a greater focus on customer service and improved products for air travellers in order to boost quality. Alitalia unveiled contemporary new branding in 2015, and it today launched a new staff uniform and revealed its first major advertising campaign for seven years.
Alitalia’s Chairman Luca Cordero di Montezemolo was joined by James Hogan, Vice Chairman
of Alitalia and President and Chief Executive Officer of Etihad Aviation Group, and Cramer Ball,
the recently appointed Chief Executive Officer of Alitalia, for two days of events in Rome and
Milan. They briefed 2,500 Alitalia staff, members of the media and major corporate clients and
travel agents on the latest developments in the business.
Mr Montezemolo said: “Positive and meaningful change continues at pace in every area of the
business. Alitalia has a strong new commercial focus and greater emphasis than ever before on
delivering signature Italian hospitality.
“Everything we are achieving is a result of the dedication and commitment of the people of Alitalia
and I publicly salute their incredible effort and hard work.
“We are creating a bright future by delivering the transformation that we promised. Alitalia today
is a modern, leaner and energised business. We are reducing losses and will be profitable by
2017 if we remain totally focused.”
Alitalia’s recently released financial results for 2015 show that losses reduced by €381 million in
2015, in line with targets set in the industrial plan. Alitalia’s market share to and from Italy also
grew to more than 30 per cent in 2015, up four per cent in 2014.
A factor in Alitalia’s new success has been the strength of its partnerships with Etihad Airways
and participation in Etihad Airways Partners alongside Etihad Airways, airberlin, Air Serbia, Air
Seychelles, Etihad Regional operated by Darwin Airline, Jet Airways and NIKI. The brand brings
together partner airlines to offer customers more choice through improved networks and
schedules and enhanced frequent flyer benefits.
More than 470,000 passengers since January 1, 2015 have been shared between Alitalia and
Etihad Airways and more than 1.2 million passengers have been shared between Alitalia and
Etihad Airways Partners airlines.
In addition, joint negotiation and procurement has saved Alitalia more than €13.5 million since
January 1, 2015.
Alitalia codeshares with Etihad Airways, airberlin, Air Serbia, Jet Airways, Air Seychelles and
Etihad Regional and provides ground handling in Rome for Etihad Airways, Air Serbia and
airberlin. In addition, it manages the operations control centre for Etihad Regional.
Alitalia recently announced a strengthening of its commercial relationship with airberlin with a 25
per cent increase in weekly frequencies on non-stop flights from Italy. It will codeshare with
airberlin on more than 1,400 flights per week on 91 routes, including 56 non-stop services and
750 weekly flights between Italy, Germany, Austria and Switzerland.
Alitalia Vice Chairman James Hogan said: “Few airlines have undergone such radical change as
the new Alitalia and it is now reaping the benefits of a robust new strategy built around dynamic
and effective partnerships. After some difficult and challenging years, Alitalia has a great story to
tell. We promised to create a world-class airline.
“We are delivering on that promise and Alitalia today is as good as any airline in Europe. We are
only half-way through a three-year journey to deliver profitability. The airline is already
unrecognisable from its predecessor. Customers are winning through greater choice and better
products and services. “Alitalia’s people are winning through a growing company that offers new career opportunities.
Italy is winning as we build an airline Italians can be proud to fly and call their own. Alitalia is
building a competitive and sustainably profitable future that will deliver financial stability and longterm
Alitalia Chief Executive Officer Cramer Ball said: “Alitalia is regaining strength and controlling its
destiny, working hard with quality partners to drive revenue. As our evolution continues, we will
remain totally focused on putting our customers at the heart of everything we do and deliver value
through relevant and impressive services and products.
“We are also firmly focused on our goal to become profitable because profit will enable further
growth in the years ahead through reinvestment. That means fighting harder on cutting costs,
increasing revenue, and increasing productivity by becoming more efficient.”
Alitalia will invest a further €400 million in 2016 across its fleet and cabins and in the areas of
technology and infrastructure.
New flights to world-class destinations will start. Alitalia began flying to Santiago at the start of
May with new flights to Mexico City starting in June and flights to Beijing from July. Alitalia is
equally committed to increase its domestic flying programme, growing in southern Italy, Sicily and
Sardinia. The summer 2016 schedule will offer more than 400 weekly frequencies connecting
southern and northern Italy.
To support the customer experience, more than 6,000 cabin crew and airport staff have
undertaken new specialised customer service training. The emphasis on quality customer service
has been further reinforced by a new Transit Team at Alitalia’s Rome Fiumicino hub, a €25 million
investment in ground support equipment, new faster boarding procedures, and more staff on duty
at airport gates.
Mr Ball added: “We are showing our customers that the new Alitalia stands for great service,
quality and that it represents the best this great country has to offer. Our product, service and
punctuality have changed to best-in-class and we are passionate about providing the highest
levels of service and quality. We are the new smart choice in European air travel.”