European retailers should expand their e-commerce offering to Asia Pacific, which is cheaper and easier than many believe, retailers heard yesterday.
“Asia Pacific has very little focus for UK e-commerce,” said Justin Irvine, commercial director of SEKO Omni-Channel Logistics.
“The US is a mature market and Asia is starting to see shifts in buying behaviour.”
Speaking at The Delivery Conference in London, Mr Irvine added: “There is a misconception that Asia Pacific is …

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Source: The Loadstar