Retailers must focus on what customers want – as opposed to keeping up with the trends of same-day and next-day delivery.
This was the takeaway from the Logistics is the New Retail session at this year’s Multimodal event in Birmingham yesterday, during which Spiral4’s Andrew Starkey declared: “Delivery does drive retail.”
He added: “We are finding retailers offering next-day delivery when their consumers aren’t asking for it.
“They do it for a competitive edge, but …

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Source: The Loadstar