Companies need to focus more on “demand chains” and less on supply chains if they are to keep up with the changes in retail.
This is the view of Brian Bourke, vice president of marketing at Seko Logistics, which recently partnered with bicycle manufacturer Canyon.
“Canyon made its name in Europe and the brand wasn’t that big in the US before its launch,” Mr Bourke told The Loadstar.
“But since the success of …
The post Shippers need to focus more on ‘demand chains’ and less on supply chains appeared first on The Loadstar.
Source: The Loadstar
Be the first to comment on "Shippers need to focus more on ‘demand chains’ and less on supply chains"