Flexport: the name alone invokes a multitude of commentary in articles, at conferences and on social media – good, and not so good.  
The company started in 2013 when founder Ryan Peterson, entrepreneur and co-founder of Import Genius, decided to tackle the ‘antiquated’ and ‘unsexy’ freight forwarding market.  As noted in a Forbes article from 2016, Mr Peterson said: “It’s really all about coordinating complexity. In the freight world, the user experience is just broken.  
“No company has enough assets …

The post The Morrow-Roberson road test: Flexport – moving beyond freight forwarding  appeared first on The Loadstar.

Source: The Loadstar