It’s International Women’s Day (IWD), and The Loadstar’s inbox and social media channels are full of stories of women in logistics.
“Let’s focus on one of ‘them’”, say companies excitedly, publishing an image of a female staff member in a hi-vis jacket, seeing a chance for marketing opportunities, a chance to jump on the bandwagon. (“We employ women! Even in the warehouse!”)
A gender-washing, if you will (or ‘pink it and shrink …
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Source: The Loadstar