Exclusive - AirMc succeeds AMI in Germany

AMI, a daughter company of Menzies Aviation has terminated its current franchise agreement and handed all activities to AirMc Int’l, GmbH. Simultaneously, AirMc have signed an agency
agreement to represent Air Menzies International (AMI) in the German market.

Newly established AirMc International GmbH steps in and will take over all former activities and representation of the former franchised AMI Germany. CASS figures show, Germany is not a
traditional wholesaler’s market because most of the medium and small forwarding companies prefer to cooperate directly with airlines rather than assigning the business transaction to a
wholesaler. Nonetheless, AMI will continue to develop partnerships and open new offices in Europe in the future and are committed to working with AirMc to develop business to and from Germany.

AirMc steps in
With newcomer AirMc in the starting blocks, a successor to the AMI franchise has already thrown its hat into the wholesale ring. It looks like a smooth transition as all five AMI franchise staff
have been taken over to AirMc bringing in plenty of market knowledge and year-long experience. Their target group are midsize and small forwarding agent which they intend to partner with,
offering them attractive air freight rates and transport options for their exports to a large number of destinations, particularly on trade lanes to China, the USA and Brazil. “There are a lot of
small and specialized forwarders that concentrate on ocean freight but are occasionally asked by their shippers to take care of air cargo consignments as well,” says an AirMc manager.

Broad business spectrum
“Since most of these specialists don’t have an own air freight department, lacking expertise, we could step in, becoming their partner of choice,” he states.
However, AirMc’s plans go beyond wholesaling activities. Offering GSA services is also part of the company’s business plan, as are brokerage opportunities.
As things stand, AirMc will offer the market a large service portfolio with AirMc continuing close business relations with AMI.
What is still missing is the entry of the company in the commercial register. Once that is accomplished, neutral cargo wholesaler AirMc can start doing business.

Heiner Siegmund

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Source: Cargoforwarder